WINDSTAR CRUISES

Windstar Cruises offers a casual luxury, small ship experience to people that often see themselves more as travelers than cruisers. Wax helped rebrand the Line and present itself as the non-cruise line for those looking for
a more immersive experience. We adopted a tone that sounds more like a conversation between travelers,
as opposed to the typical, bland cruise speak that tries to appeal to the masses.

WINDSTAR BRAND PRINT

WINDSTAR BRAND STYLE GUIDE

WINDSTAR BRANDED CONTENT

Wax meets the ever increasing need for fresh content as our clients look to present their brand message.

An authentic brand voice is a difficult proposition to achieve through stock, so our model allows clients to maintain

consistent voice across all communication and social media platforms.