Windstar Cruises offers a casual luxury, small ship experience to people that often see themselves more as travelers than cruisers. Wax helped rebrand the Line and present itself as the non-cruise line for those looking for
a more immersive experience. We adopted a tone that sounds more like a conversation between travelers,
as opposed to the typical, bland cruise speak that tries to appeal to the masses.
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WINDSTAR BRAND PRINT
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WINDSTAR BRAND STYLE GUIDE
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WINDSTAR BRANDED CONTENT
Wax meets the ever increasing need for fresh content as our clients look to present their brand message.
An authentic brand voice is a difficult proposition to achieve through stock, so our model allows clients to maintain
consistent voice across all communication and social media platforms.