MAASAI HONEY
Maasai Honey is a non-profit dedicated to creating a sustainable business for Maasai women. Wax helped Maasai Honey develop its donor strategy and messaging to a variety
of audiences. Wax then went
to Tanzania to develop
a content library for the website and other materials.
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THE WEBSITE AND THE BRAND
With Tanzania, and even more so the village of Ololosokwan, being so far away, the website is the most tangible manifestation
of the organization. It is paramount that potential donors and other interested parties get a true feel for Maasai Honey, it's objectives, the culture of the Maasai
and the challenges they face. The site
relies heavily on original content.
RETAIL
Honey is sold to Safari Lodges in Tanzania and hand-dipped candles around the world.
ART PRODUCTS
TO DRIVE REVENUE
Maasai Honey is able to engage with its audiences through their love of Africa, even though most have never been there. Utilizing the image library that WAX photographed, art cards and prints can be purchased. These items are also used as premiums for various levels of donors.
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MAASAI HONEY
BRANDED CONTENT
Wax meets the ever increasing need for fresh content as our clients look to present their brand message. An authentic brand voice
is a difficult proposition to achieve through stock, so our model allows clients to maintain
consistent voice across all communication and social media platforms.
