BRAND DEVELOPMENT

& MEDIA EXTENSIONS

 Develop a brand campaign conceived
to refresh the brand for HAL loyalist and
appeal to a younger audience mindset.
Media extensions included installations
on the street where people would
unexpectedly interact with visuals from
the brand campaign through sensors in
the ceiling that detect their approach
to the screens.

Mariner magazine is a high quality magazine that is on the par of leading travel magazines

and positions Holland America Line as an expert on world-wide destinations. The main content is informational with no hard sell.
A separate section in the back highlights promoted itineraries.

APP DEVELOPMENT & DESIGN

The Itinerary Insider Series™ app puts at guest’s finger tips, all the information they
need to fully immerse themselves in a particular port of call. So whether they are looking for a formal land tour, a place to
eat or directions to get somewhere.

INTERNATIONAL RETAIL PRINT

Holland America runs retail print and digital media in Europe, Canada and Australia.
WAX has developed a number of refresh template designs and works with the HAL Seattle office to localize communications
to fit the regional style of the different international regions.

NAMING AND MARKS
FOR PROMOTIONS

WAX often helps Holland America develop program names and graphic treatments throughout the year.

Over a number of years, WAX creatives
have helped establish the photostyle for Holland America. In addition they have
art directed large, on board lifestyle shoots
as well as served as photographer,

both on board and in destination.