GLASS VODKA
Glass is a Seattle-based distillery that offers an
ultra-premium vodka that is distilled from grapes.
Our charge was to build
the brand from scratch and create room for sub-brands that would be added over time.
BRAND POSITIONING
We positioned the brand to reflect the smoother flavor profile achieved by distilling from grapes. In addition the brand is presented in an artful manner consistent
with the making of a craft spirit and an
overall aesthetic embodied by
Ian MacNeil,the founder.
IDENTITY DEVELOPMENT
Wax developed the Glass identity as well as its ultra-premium product, Glass Vodka and Gridiron, the product sold to bars
and lounges.
BOTTLE DESIGN
In order to convey the brand's ultra-premium category and stand out on the ever important a number of bottle designs were explored. Ultimately a decanter inspired design was decided upon. This style blended the characteristic, tall bottle design typical of
most Vodkas, with that of a shape more typical wine giving a nod to the grapes that the Glass Vodka is distilled from.
BRAND VIDEO FOR WEBSITE HOMEPAGE
The Glass Vodka girl is the primary icon
for the brand, conveying an unexpected smooth taste profile and fashionable
brand personality.
Print for Glass Kona Vodka
Print for Glass Honey Vodka
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GLASS BRANDED CONTENT
Wax meets the ever increasing need for fresh content as our clients look to present their brand message. An authentic brand voice is a difficult proposition to achieve through stock, so our model allows clients
to maintain consistent voice across all communication and social media platforms.
