BRAND POSITIONING

We positioned the brand to reflect the smoother flavor profile achieved by distilling from grapes.
In addition the brand is presented in an artful manner consistent with the making of a craft spirit and an
overall aesthetic embodied by Ian MacNeil,the founder.

IDENTITY DEVELOPMENT

Wax developed the Glass identity as well as its ultra-premium product, Glass Vodka and Gridiron,
the product sold to bars and lounges.

BOTTLE DESIGN

In order to convey the brand's ultra-premium category and stand out on the ever important a number
of bottle designs were explored. Ultimately a decanter inspired design was decided upon. This style blended
the characteristic, tall bottle design typical of most Vodkas, with that of a shape more typical wine giving
a nod to the grapes that the Glass Vodka is distilled from.

The Glass Vodka girl is the primary icon for the brand, conveying an unexpected smooth
taste profile and fashionable brand personality.

Print for Glass Kona Vodka

Print for Glass Honey Vodka

GLASS BRANDED CONTENT

Wax meets the ever increasing need for fresh content as our clients look to present their brand message.
An authentic brand voice is a difficult proposition to achieve through stock, so our model allows clients to maintain
consistent voice across all communication and social media platforms.