Alison is a copywriter who specializes in developing unique and compelling voices for brands of all kinds. She began her career at Wieden + Kennedy where she cut her teeth solving communication challenges for such American institutions as Nike, Diet Coke, Microsoft, Miller Beer and Pizza Hut. She believes that brands are most powerful when they become dynamic characters within consumers’ lives. Her work is part of the permanent collection of MOMA for Advertising Excellence and her very first commercial can be seen presented by Mel Gibson in the movie What Women Want. She is a Seattle native who enjoys collaborating with colleagues around the country to help create the leading edge of brand communication.